Adobe Target Business Practitioner Guide
Adobe Target is the Adobe Experience Cloud solution that provides everything you need to tailor and personalize your customers’ experience so you can maximize revenue on your web and mobile sites, apps, social media, and other digital channels.
Last Updated: June 2, 2025 ( Documentation updates: see what changed )
Target UI version toggle deprecation
As of May 27, 2025, all customers have access to the new Target UI. Starting June 22, 2025, the UI toggle will be removed, and all users will be permanently transitioned to the updated UI, with no option to revert.
Target 25.5.4 is live!
Released May 29, 2025, this update brings fresh UI improvements and key documentation enhancements. Dive in and explore what’s new!
Explore Target with ease
The UI is designed for clarity and efficiency, helping you get the most from Target. Explore resources to help you get up to speed fast—with direct links to detailed articles and step-by-step instructions.
Meet AI Assistant in Adobe Experience Platform
AI Assistant is your smart guide to navigating Adobe Experience Cloud. Available in products like Target, AI Assistant helps you quickly understand key concepts and features—right from the interface.
Comprehensive Target resources
Target documentation in multiple formats—step-by-step UI guides, developer resources (including SDKs and APIs), tutorials, videos, webinars, and vibrant community forums.
The following sections point you to useful links in this guide, arranged by intended audience based on typical job functions:
All Target users all
Marketers, developers, administrators, analysts, and quality assurance engineers.
- Target release notes: Contains information about the current release, information about known issues that affect Target, a list of important changes to this documentation, and an archive of past release notes.
- Introduction to Target: Explains the core concepts of Target.
- Understand the Target UI: Helps you get familiarized with Target and provides links for more in-depth information and step-by-step instructions.
- AI Assistant overview: AI Assistant in Adobe Experience Platform is a user interface feature that you can use to navigate and understand Adobe Target concepts.
- Integrate Target with the Adobe Experience Cloud: Explains how to integrate Target with other Experience Cloud solutions, including Analytics for Target (A4T), Experience Cloud Audiences, and Adobe Campaign.
- Adobe Target Tutorials: Provides tutorials and videos to help you get the most out of Target.
- Troubleshooting Target: Provides links to troubleshooting information contained in this guide, including information about the character limits and other limits (offer size, audiences, profiles, values, parameters, and so forth) that affect activities and other elements in Target.
- Target for mobile apps: Explains how Target can be used for mobile app optimization and personalization.
- Resources and contact information: Provides information about more resources to help you learn about Target features and how to contact Adobe should you need help.
Marketers marketers
- Activities: Explains how to set up, manage, and QA Target activities.
- Audiences: Explains how to determine who sees content and experiences in targeted activities.
- Experiences and offers: Explains how to specify which content displays when a visitor meets the audience criteria for an activity.
- Recommendations: Explains how Recommendations activities automatically display products or content that might interest your customers based on previous user activity or other algorithms.
Developers developers
- Adobe Target Developer Guide: This guide provides resources and guides for Adobe Target developers, including API and SDK documentation to implement Target.
Target and Adobe Experience Cloud admins admins
- Administer Target: Explains how to add users and configure your Target account.
Analysts analysts
QA engineers qa
- Activities: Explains how to set up, manage, and QA Target activities.